CARL STRUWE, Archetype of Individuality, 1933

Detail: Carl Strüwe, Archetype of Individuality (1933). Courtesy Steven Kasher Gallery, New York See full image.

About Seeing Science


SEEING SCIENCE: Photography, Science and Visual Culture is a year-long project whose goal is to explore:

  • the central role photographic images play in defining, shaping, promoting, and furthering science and
  • how photographic images made in and about the sciences impact public opinion, policy and funding, science education, as well as visual and popular culture.

Through its multiple components, SEEING SCIENCE will look at the forms scientific images take, what they reveal, how they transform the disciplines they serve, and lives they influence. SEEING SCIENCE also investigates how the sciences—as well as scientists as cultural figures–are represented within the sciences and the arts, in the news, on social media, and in commercial and vernacular imagery.

SEEING SCIENCE is a University of Maryland, Baltimore County (UMBC) project, initiated and produced by the Center for Art, Design & Visual Culture (CADVC) in collaboration with the Office of the Vice President of Research. The project has received additional support from the Maryland State Arts Council and the Baltimore County Commission on the Arts and Sciences. A grant from the Alfred P. Sloan Foundation was instrumental in the development of this site.


SEEING SCIENCE producer and curator Marvin Heiferman creates projects about photography and visual culture for institutions including the Museum of Modern Art, Smithsonian Institution, International Center of Photography, Whitney Museum of American Art, New Museum and the Carnegie Museum of Art. Heiferman has written for numerous publications, monographs, magazines and blogs, including The New York Times, CNN, Artforum, Design Observer, Gagosian Quarterly, Art in America, and Aperture. Author and/or editor of over two dozen books on visual culture, his most recent book is Photography Changes Everything (Aperture/Smithsonian, 2012). A Visiting Senior Research Scholar at UMBC, Heiferman is also a core faculty member in the School of Visual Arts MFA Program in Photography, Video & Related Media and the ICP/Bard College MFA Program in Advances Photographic Studies in New York.

SEEING SCIENCE art director Kelley Bell is Associate Professor of Graphic Design at UMBC, who has worked with clients including MTV Networks, The Walt Disney Company, clothing designers Marithe Francois Girbaud, and Strictly Rhythm records. Bell develops design campaigns and communication strategies for non-profits in the Baltimore-Washington D.C. region and her public art works have been featured in numerous public art and multi-media events, most recently Light City Baltimore (2016).

Mia Jordan, Blue Tabby Design

Mitchell Noah, Wes Stitt, Chelsea Alderman, Kara Martin

The Center For Art, Design & Visual Culture (CADVC) is a non-profit museum and research center at the University of Maryland, Baltimore County dedicated to organizing and producing comprehensive online, exhibition, and publications on the arts and social and cultural history and educational and community outreach projects. The Center is committed to rethinking the relationship between the arts, humanities, and sciences and building connections between visual culture and the society at large.

Alfred P. Sloan Foundation